A Fulfillment RFP Is Not a Pricing Exercise
This is the part that tends to make teams uncomfortable, but it’s foundational.
A fulfillment RFP is not, and has never been, a pricing exercise.
More explicitly: the purpose of a fulfillment RFP is not to find the cheapest 3PL.
The purpose is to design a working relationship that can actually hold up under real operational conditions.
This perspective is one we consistently hear in conversations with experienced operators, including Aaron from Izba, and it aligns closely with what we observe across structured RFPs on Slotted.
Price matters, of course. Fulfillment has to work economically for both sides.
A 3PL that is losing money is not a viable partner.
A brand whose margin structure can’t support its fulfillment costs isn’t in a sustainable position either.
But shared economics are the baseline, not the goal.
What a Fulfillment RFP Is Actually Designing
Every fulfillment RFP is implicitly answering a deeper question:
How do we expect to work together when things aren’t smooth?
The structure of the RFP sets the tone for that answer.
When an RFP is:
- Highly transactional
- Fully asynchronous
- Optimized only for speed and lowest price
The resulting relationship is usually:
- Transactional
- Brittle
- Short-lived
That isn’t efficiency.
It’s a warning sign.
As Aaron at Izba has noted in discussions with operators, when neither side is willing to invest time in understanding how the other actually operates, the partnership starts with mispriced risk and misaligned expectations.
Why Discovery Matters More Than Speed
A common red flag in fulfillment RFPs is pricing before discovery.
If a 3PL is asked to commit to pricing without understanding:
- Operational quirks
- Internal constraints
- Decision-making dynamics
- Volume volatility and edge cases
They’re being asked to price risk they can’t see.
Aaron and the Izba community frequently emphasize this point from the operator side: discovery isn’t a “nice to have.” It’s the mechanism that makes pricing, SLAs, and staffing plans real instead of theoretical.
The same applies in reverse.
If a brand never speaks with the people who will actually run their account day to day or if communication passes cleanly from salesperson to solutions engineer to onboarding manager with no consistent throughline, that’s not partner selection.
That’s proposal shopping.
The Outcome Is Predictable
RFPs that optimize only for speed, distance, and price almost always end the same way:
- Friction during onboarding
- Missed expectations post–go-live
- A “why isn’t this working?” moment six to twelve months in
Not because either side acted in bad faith, but because the RFP never did the job it was supposed to do.
A strong fulfillment RFP doesn’t just compare rates.
It creates mutual clarity, shared expectations, and economic alignment before contracts are signed.
That’s how durable fulfillment partnerships are built and it’s the outcome operators like Aaron at Izba consistently advocate for in practice.
